The main problematic that is considered in the video installation Alica is the appropriation of the human body in the mass media. I chose the image of Alice in Wonderland because of her transformation in the story. Instead of Alice’s face I made a video where the image of my face is gradually transformed into a monster. In this work I establish the boundary line between perfection and monstrosity. I did the same manipulation in Photoshop like mass media does with bodies to establish an idealistic image of the body.